Bridging finance and sustainability
As the landscape of financial services evolves, forward-thinking accounting firms are carving out new roles in sustainability. VIEW Group Sweden is one of them. Clients today don’t just ask about financial performance – they’re also navigating growing sustainability requirements. For VIEW Group Sweden, that wasn’t a leap into a new space. It was a natural next step.
As an advisory firm that already handles the data underpinning business decisions – bookkeeping, reporting, forecasting – it became increasingly clear that sustainability metrics belonged in the same conversation.
“Emissions data and financial data are deeply connected,” says Magnus Frick, an authorised accounting consultant and responsible for the climate reporting offering at VIEW Group Sweden. “It made sense that we, as trusted advisors, should guide our clients in both.”
“Emissions data and financial data are deeply connected. It made sense for us to guide our clients in both.”
Magnus Frick, authorised accounting consultant, VIEW Group Sweden
The challenge: Preparing businesses for increasing sustainability demands
Sustainability isn’t yet legally required for most SMEs. But as large companies fall under the EU’s Corporate Sustainability Reporting Directive (CSRD) in 2025, smaller businesses will increasingly be asked to provide emissions data as part of supply chain reporting. VIEW Group Sweden sees this as both a challenge and an opportunity.
“Our biggest task right now is building awareness – helping clients understand that we can support them with this. We’re already seeing clients come to us because they’ve been asked for data from their own customers or banks,” says Frick.
The solution: Turning data into delivery, powered by Atmoz
As VIEW Group Sweden puts it: your numbers tell a story. And that story includes carbon footprints and environmental impact. VIEW Group Sweden’s clients who opt in to receive a report get a VIEW Group-branded climate report powered by Atmoz, delivered at a fixed cost. Through Atmoz’s tailored onboarding and support, the VIEW Group Sweden team quickly gained the confidence and knowledge needed to lead meaningful sustainability conversations with their clients.
Since adding climate reporting to their accounting offer, VIEW Group Sweden has already delivered it to several clients – some of whom initially used their climate reports for certifications but then stayed for the long-term value.
“One client of ours first needed a climate report to get a specific certification. But now it’s become part of their annual rhythm. Today we’re working on their third report in a row.”
The impact: A smart business move for all
For VIEW Group Sweden, sustainability isn’t a side project – it’s a central part of their long-term strategy. As automation reduces time spent on traditional bookkeeping, they see sustainability services as a new and necessary focus area for the years ahead.
“Digitalisation is moving fast, and the day-to-day accounting work is changing. Climate reporting is a natural addition to our offering. It’s timely, and it’s going to be needed by all companies sooner or later.”
VIEW Group Sweden’s collaboration with Atmoz is an example of how accounting firms can move from compliance to value creation. By combining data, trust, and expertise, they’re helping SMEs get ahead of the curve – not just because they have to, but because it’s smart business.
Looking ahead: Redefining the role of financial advisors
As sustainability requirements continue to grow and client expectations evolve, firms like VIEW Group Sweden are setting the pace. Their approach shows what’s possible when financial advisors embrace their role in climate action and make sustainability part of the everyday numbers conversation.
